What it is
Contacts Analytics is a feature that lets you monitor and evaluate how your contact base is evolving over time — specifically in terms of new contacts, opt-in / opt-out behavior, and the pool of “potential” contacts. It gives you high-level metrics and charts about how people are entering, leaving, or behaving relative to marketing subscription status.
Value Proposition / Why It’s Useful
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Trend monitoring: You can detect whether your contacts are growing, stagnating, or being trimmed (opt-outs).
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Subscription health insight: You see not just opt-ins and opt-outs, but also how many contacts are still unclassified (potential).
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Strategic segmentation: The “Potential Subscribers” metric points out how many contacts are still neutral — a target for campaigns to convert them.
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Performance comparison: The % change vs prior periods helps you see whether your acquisition, retention, or messaging practices are improving or worsening.
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Early warning system: If unsubscribes spike or new contacts fall, you can act quickly (review messaging, check technical issues, audit data ingestion).
The Analytics Contact section, allows you to evaluate the behavior of your subscribers. You can change this default evaluation period of Last 30 Days from the following options:
Last 7 Calendar DaysMonday to TodayCurrent MonthLast MonthLast 30 Days(will show up only when 30 days data has been collected)Last 90 Days(will show up only when 90 days data has been collected)Custom Dates
Contacts - Metrics
The metrics shown in the dashboard are divided by the following sections:
Contacts
New Contacts: Gross Increase Count of Contacts during the selected period
New Contacts %: Gross increase of Contacts during the selected period relative to the previous period
Total Contacts: Current Contacts Count existing in your Voxie instance
Subscribers
New Subscribers: Gross Increase Count of Contacts that consented to receive marketing messages, during the selected period
New Contacts %: Gross increase of Contacts that consented to receive marketing messages, during the selected period relative to the previous period
Total Subscribers: Current Contacts Count subject to be targeted by Marketing Campaigns, existing in your Voxie instance
Unsubscribers
New Usubscribers: Gross Increase Count of Contacts that have explicitly denied receiving marketing messages, during the selected period
New Usubscribers %: Gross increase of Contacts that have explicitly denied receiving marketing messages, during the selected period relative to the previous period
Potential Subscribers
Potential Subscribers: Quantity of Contacts that neither Opted in or out for Marketing Communications.
Contacts - Charts
The charts shown in the Contact Charts intend to show you distribution of relevant KPIs to enable quick action if needed:
Daily New Contacts
Daily Gross Count of Contacts added into Voxie platform
New Contacts: Gross Increase Count of Contacts during the selected period.