What it is?
The Analytics Dashboard is a high-level overview of how your Voxie instance is performing — showing key metrics about contacts, messaging, delivery, replies, and campaign results.
It gives you both absolute numbers and percent changes (compared to a previous period), so you can see trends, not just raw output.
You can adjust the time period (Last 7 days, Current Month, Last Month, Last 30, Last 90, Custom) to focus on what matters.
Why It Matters / Value Proposition
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At-a-glance performance: No need to dig through many modules — the dashboard surfaces your key KPIs in one place.
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Trend awareness: Seeing % variations gives you early warning if something is going wrong (e.g. drop in deliverability, rising unsubscribes).
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Resource prioritization: You can see which campaigns or entry points are producing the best results, so you invest where impact is higher.
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Data-driven adjustments: If a metric like “New Subscribers” stalls, you can dig into flows or campaigns to diagnose why.
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Leadership / stakeholder reporting: The dashboard provides a high-level summary you can show to others (executives, managers) without needing custom reports.
The Analytics Dashboard will convey overall performance related to the activities that have been happening in your Voxie instance. You can change this default evaluation period of Last 30 Days from the following options:
Last 7 Calendar DaysMonday to TodayCurrent MonthLast MonthLast 30 Days(will show up only when 30 days data has been collected)Last 90 Days(will show up only when 90 days data has been collected)Custom Dates
Dashboard - Metrics
The metrics shown in the dashboard are divided by sections:
New Contacts
New Contacts: Gross Increase Count of Contacts during the selected period.
New Contacts %: Gross Increase Percent of Contacts during the selected period relative to the previous period.
Subscribers
New Subscribers: Gross Increase Count of Contacts that consented to receive marketing messages, during the selected period.
New Contacts %: Gross Increase Percent of Contacts that consented to receive marketing messages, during the selected period relative to the previous period.
Unsubscribers
New Usubscribers: Gross Increase Count of Contacts that have explicitly denied receiving marketing messages, during the selected period.
New Usubscribers %: Gross Increase Percent of Contacts that have explicitly denied receiving marketing messages, during the selected period relative to the previous period.
Messaged Contacts
Contacts Messaged: Gross Count of unique Contacts that have been messaged during the selected period
Contacts Messaged %: Gross Percent of unique Contacts that have been messaged relative to the previous period
Messages Sent
Messages Sent: Gross Count of Messages sent by Voxie during the selected period in the context of Marketing Campaigns
Messages Sent %: Gross Percent of unique Contacts that have been messaged relative to the previous period
SMS Messages Sent
SMS Messages Sent: Gross Count of SMS Messages sent during the selected period
SMS Messages Sent %:Gross Percent of SMS Messages sent relative to the previous period
MMS Messages Sent
MMS Messages Sent: Gross Count of MMS Messages sent during the selected period
MMS Messages Sent %:Gross Percent of MMS Messages sent relative to the previous period
Message Deliverability
Message Deliverability: In the Context of Marketing Campaigns, percentage of the messages successfully delivered relative to the messages attempted during the selected period
Message Deliverability %: Variation of Message Deliverability relative to the previous period
Marketing Campaign Message Reply Rate
Message Reply Rate: In the Context of Marketing Campaigns, reply percentage of the messages delivered relative to the messages delivered during the selected period
Message Reply Var %: Variation of Message Reply Rate relative to the previous period
Dashboard - Charts
The charts shown in the dashboard show the distribution of relevant KPIs to enable quick action if needed:
New Contacts by Entry Point
This chart allows you to evaluate the distribution of contacts created through the different means that Voxie provides, as well as to identify which provides the greatest flow and
Quantity of New Contacts during the evaluation period
Messages Sent per Marketing Campaign
Messages Sent: Gross Count of Messages sent by each Marketing Campaign during the selected period.
Click-Through Rate per Marketing Campaign
Click-Through Rate: In the Context of Marketing Campaigns, in particular the ones that provide a clickable link; this metric allows you to evaluate the success through the relative clicks a campaigns receives relative to the quantity of messages delivered