Campaign Throughput Settings

What is Campaign Throughput Settings

Campaign Throughput Settings determine how many messages your Voxie instance can send in a given time window, based on your pool of phone numbers, message types (SMS vs MMS), and network/carrier constraints. 

In practice, it’s a setting in Team Settings → Team Profile → Estimated Throughput where system admins can see default capacities and, if authorized, request or apply higher capacities. 

It also factors in:

• The phone number types in your send pool (10DLC, Toll-Free, etc.) and their throughput allowances. Voxie

• The difference between SMS (text) and MMS (media) — MMS generally has lower throughput. Voxie

• During campaign launch, Voxie compares the campaign’s target audience size vs. the configured throughput and may issue a warning or force adjustments. Voxie

Why It’s Useful / Value Proposition

• Prevents overload & throttling: By capping sends to your allowed throughput, it helps you avoid carrier rejections, rate limits, or being flagged as spam.

• Ensures deliverability stability: Matching volume to capacity maintains a healthier sending reputation.

• Scalable control: As your business grows, you can request higher throughput rather than operate under a fixed ceiling.

• Message type awareness: Throughput settings respect differences in SMS vs MMS, so you don’t accidentally overload with media messages.

• Smart audience feedback: When your campaign target is larger than capacity, Voxie will advise or restrict so you don’t try to send more than what’s feasible.

• Better planning: Knowing your throughput capacity helps you design campaigns, schedule sends, or segment your sends over time to stay within limits.

Basic Introduction to Throughput factors

Voxie instances throughput capacity will depend on several factors which will be explained below.

The first differentiation we need to make is around the Message Content, which will split messages between SMS and MMS:

The group of phone types that together make the phone pool, are the ones that provide the throughput capacity since each phone number type have different metrics, these are the possible phone number types:

Configuring Voxie Throughput capacity

In the Section Team Settings > Team Profile, user will find the following section: Update Estimated Number Throughput, in which each of the involved MPS capacities are able to be edited.

Voxie will provide defaults, but if user applies for higher capacities, those defaults will be able to be increased.

Ways to increase throughput:

For 10DLCs, SMS through put can be increased by registering the Brand to the carrier network through the A2P (application to person) Trust Score, which Voxie can help to issue.

For Toll-free or TF, the number needs to be verified by the Carrier network, and afterwards, multiple phone numbers can be added to phone poll to increase send capacity, though Round Robin Voxie capability. There are couple of nuances here around "Sticky Number" which may end up in the throughput capacity tied to the initial TF phone numbers, and if "Sticky Number" setting is not set up, then the contact may need to book your number several times.

How does it work

As part of your Campaign Launch process, Voxie will quantify the amount of contacts user has selected as part of the target Audience and compare it against the phone pool Throughput capacity.

Therefore if the selected Audience is higher than your Throughput capacity, Voxie will advise the user to decrease the target Audience to a safe Contacts amount.

Moreover, MMS throughput is usually lower than the SMS capacity, therefore if an MMS campaign exceeds the throughput Voxie will enable the option to convert the Message with Media into a plain text SMS message.