Brand Standards

Brand Standards help Corporate teams manage and enforce what kind of content franchisees can send in their Quick Blast messages.
With Brand Standards, you can set rules that define when, what, and how franchisees can message their contacts — keeping every message on-brand and within corporate guidelines.

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Accessing Brand Standards

Brand Standards are available to Corporate accounts only.
To access them:

Go to Settings → Franchise Hub → Brand Standards

From here, you can view, create, or edit messaging standards that apply across your franchise network.

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⚙️ How Brand Standards Work

Each Brand Standard defines a set of messaging rules.
You can create different standards for different franchisee groups — or use one Default Standard that applies to everyone.

Key things to know:

• Default Standard: Applies to all groups unless a more specific rule exists.

• Targeted Standards: Can apply to one or more groups. It overwrites Default Standards even if they less restrictive.

• Groups can only belong to a Single Standard: If a group is selected to be included in multiple standards, Voxie automatically give you the option of re-assign it.

• Applies to Quick Blasts only: These rules are checked when a franchisee creates and sends a Quick Blast.

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💡 Marketing vs. Transactional Rules

Each Brand Standard includes two sets of rules:

• Marketing Rules: For promotional or campaign messages.

• Transactional Rules: For informational or service-related messages.

You can decide whether a rule applies to:

• Only Marketing messages

• Only Transactional messages

• Or both

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🧩 Setting Up a Brand Standard

1. From the Brand Standards page, click New Standard.

2. Choose the type of messages (Marketing, Transactional, or both).

3. Configure your preferred rules (see below).

4. Assign the standard to one or more Groups.

5. Save your settings.

You can create as many standards as needed to match your brand or compliance structure.

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🛠️ Available Rules

Here’s what you can control with Brand Standards:

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🧭 Assigning Standards to Groups

From the Target Groups tab within a Brand Standard:

1. Click Add Group

2. Select one or more groups to apply the standard to

3. Click Add Groups

Each group will now follow the rules you’ve set.
If a group is assigned to multiple standards, Voxie automatically enforces the most restrictive settings.

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🚫 How Enforcement Works

When a franchisee creates a Quick Blast, Voxie checks the message against the assigned Brand Standard.

If the message breaks any rules, Voxie shows an alert and prevents sending until it’s corrected.

For example:

⚠️ The campaign message contains 6 emojis but the maximum allowed is 4.
⚠️ The campaign message is 4 SMS segments but the maximum allowed is 2.

These alerts are visible directly in the Quick Blast composer, so franchisees can fix issues right away.

 

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🧠 Example Use Cases

• Brand consistency: Limit emoji use or character count to keep messaging professional.

• Compliance: Block specific phrases or restrict off-hours sending.

• Scheduling control: Ensure messages aren’t sent too frequently or too far in advance.

• Flexibility: Allow certain groups or regions to follow more relaxed standards if needed.

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✅ Summary